How Our Website Design Process Works

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We start by reading your book. Seriously. Before we design a single page, we read your work. It's one of the things that sets us apart and it opens creative doors that make your author website truly reflect your writing.

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Step 1: Getting to Know You and Your Work

Next, we have an in-depth conversation with you to understand your specific needs. Are you a first-time author or an established writer with multiple titles? Do you write fiction, nonfiction, thrillers, or romance? Is the site for a standalone book or a series? Who's your target reader? These questions shape everything, from the structure of your site to its look and feel.

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Step 2: Building Your Website Roadmap

From there, you'll work with Lucinda to create a detailed website roadmap, mapping out your navigation bar, interior pages, and the content each page needs. As your author website takes shape, we'll continually revisit and refine this roadmap until it perfectly fits your goals.

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Step 3: Design and Content Development

Once the roadmap is set, Paula begins building the framework for your site and developing concepts for your homepage and the overall design theme. At the same time, you and Lucinda work together on the written content and photos for each page. As a writer and experienced book publicist, Lucinda helps craft content that resonates not just with readers, but with the journalists, bloggers, and media contacts who'll visit your site. 

 

Step 4: Review, Refine, and Launch

As content comes together, you'll review Paula's design concepts and provide feedback. Once the graphic elements are finalized and all content's in place, everything's loaded onto your site for a final review and "test drive" before your website goes live.

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